TYPE
Design Proposal
Concept Artist & 3D Designer
ROLE
Blender
SOFTWARE
Coca-Cola Open Call, ASU
CLIENT
DATE
Spring 2025
Projection Mapping Concept — Spring 2025
DESIGN PROPOSAL - OPEN CALL FOR CCOCA COLA
01- Site-specific previz in Blender
Modeled the actual Sun Devil Stadium wall to simulate exactly how projections would appear in the physical space.
02- Four synchronized projectors
Designed for a multi-projector setup creating a seamless, large-scale animated surface across the stadium facade.
03- Day-to-night simulation
Previsualizations capture the mural's behavior across ambient lighting conditions — from daylight to full bioluminescent glow.
Cacti pulse, flowers bloom and close in real time — a quiet, contemplative moment inside an energetic stadium environment.
04- Bioluminescent living animation
OVERVIEW
Desert Blossom is a site-specific mural concept I designed for an open call by Coca-Cola, proposing to transform the Sun Deck at ASU's Sun Devil Stadium into a living, breathing desert landscape.
The installation envisions four synchronized projectors mapping a bioluminescent animation onto the stadium wall — bioluminescent cacti slowly pulsing, desert flowers blooming and closing in real time.
To communicate the vision, I created detailed previsualizations in Blender — projecting the mural onto a 3D model of the actual stadium wall, simulating day-to-night transitions, light behavior, color composition, and ambient glow.
The proposal was not selected, but represents a complete design concept executed at a professional level.
