TYPE
Interactive Photoshoot
Creative Director & Artist
ROLE
TouchDesigner, Kinect
SOFTWARE
ASU MIX Center, Virtual Production Volume
LOCATION
DATE
Fall 2024
Interactive Media / Virtual Production — Fall 2024
Expanded interest from ASU Marketing
01- Audio-reactive environments
Visuals synced live to each athlete's chosen music — personalizing the experience in real time.
02- Kinect-driven interaction
Athletes triggered interactive visual elements during the shoot, making the backdrop respond to their movement.
03- ASU Virtual Production Volume
Deployed inside one of the most advanced virtual production setups at a US university.
The concept attracted attention from ASU's marketing team — currently being explored for a wider rollout.
04- Marketing department interest
OVERVIEW
This project merged virtual production, interactive media, and sports branding into a photoshoot experience unlike a standard backdrop setup.
Built inside ASU's high-tech Virtual Production Volume at the MIX Center, I designed immersive environments featuring ASU's signature colors, logos, and Sun Devil aesthetic, all running live through TouchDesigner.
The system was audio-reactive, syncing visuals with each athlete's chosen music in real time. Athletes could also trigger interactive elements during the shoot — making the branding respond to their presence and energy rather than sitting static behind them. The project drew interest from ASU's marketing department, with conversations ongoing to expand the concept further.
